The fire protection industry is a high-end manufacturing and modern service industry
The core of fire protection products is not innovation, but to have guarantees and withstand tests. Its essential connotation is stability, reliability, and safety. Fire is a probability event, and the concept of fire safety for the whole nation needs to have a new perspective
The fire industry is a special industry with the characteristics of saving lives and protecting property. Introducing and promoting more technologically advanced and suitable products for the Chinese market is the long-term goal and commitment of the fire industry. Fire prevention is nothing more than three principles, and the first and foremost is prevention. If it cannot be prevented, it must be extinguished, and if it cannot be extinguished, it must be rescued. Wang Yidan believes that fire prevention, extinguishing, and rescue are self-contained systems, with specialized techniques. The prevention system should minimize the probability of fire occurrence as much as possible; How to effectively eliminate a system that has a probability of extinction; Saving often requires making difficult decisions. How to save, what to save? Of course, 'saving people' is always more important than saving property. The most important issue for fire protection products at present is not innovation. Although innovation is important for the future of the industry, what is more important now is to do what needs to be done well
Why is fire protection a high-end manufacturing industry? The validation derived from fire protection is relatively poor, especially the fire extinguishing system. When it is not on fire, it may not operate for decades. Once it catches fire, it must be able to start effectively, which requires highly reliable and stable technology. So, 'Fire protection is a high-end manufacturing and modern service industry, with a very high industry format that should be linked to insurance and not something that everyone can do. It is also a full lifecycle product that constantly protects human life and wealth, but does not make a sound at all times. Only professional maintenance is needed to ensure the normal operation of its system
Wang Yidan believes that fires are probability events and inevitable. For fire protection companies, the true performance is how many times they have successfully extinguished the fire. However, the current situation in China is that regardless of whether the fire has been extinguished or not, most enterprises and homeowners treat all fires as accidents and prefer to hide them or hold accountable. They cannot openly analyze the effective handling of this probability event on a large scale, and have not formed a good atmosphere for in-depth exploration and analysis of its causes. The public's attention to fire protection is also after the occurrence of major fire accidents. For example, can a fire be detected earlier? Can it be extinguished in the early stages? Is there a way to prevent it from catching fire? Why did it succeed? Is it a higher probability of catching fire in this area? The more forward you anticipate prevention, the less damage you will cause. Taking the data from the first half of 2015 as an example, a total of 20.1000 fires were reported nationwide, most of which were successfully extinguished, and the fire extinguishing performance was significant. So, the fire protection concept of the whole nation needs to have a new perspective, the overall environment and enterprise leaders should be inclusive, and the media should promote and guide successful fire extinguishing cases as positive events in the fire protection industry. Do not promote and hold accountable when there are casualties and significant losses
A hundred miles carries no burden, let alone a hundred years. A hundred year old enterprise must rely on perseverance
To do firefighting, one must have three beliefs: faith, trust, and confidence. It took Nanxiao 57 years to accumulate today's brand and image
Establishing a century old brand is the dream of many enterprises, but few can ultimately achieve it. China's fire protection industry has developed for more than 30 years. Looking back, many ethnic enterprises that used to be on par with Nanxiao have either changed careers or disappeared. As a representative of ethnic enterprises, Nanxiao is still steadily advancing and leading the way among century old famous enterprises. I am very grateful to Mr. Long Weidong, the former chairman, for bringing us a brand and, most importantly, for preserving a complete firefighting team, which is a very valuable asset in the firefighting industry
For the 57 years of perseverance and future development of Nanxiao, Wang Yidan believes that behind the brand is a responsibility. The larger the enterprise is, the more projects it has, the greater the probability and frequency of fire. Every Nanxiao person is walking on thin ice and being cautious, which may have penetrated into the soul of Nanxiao. Fire protection not only provides products, but also a commitment. Therefore, as a firefighter, one must first have personal faith, secondly, win customer trust, and also have confidence in the industry
A hundred miles carries no burden, let alone a hundred years. A hundred year old enterprise must rely on perseverance, on the one hand, to continue to do the right thing well; on the other hand, to embrace competition, adapt to the new environment, and work with peers to build the entire fire protection market well. The development of high-end application markets, as well as the improvement of supporting and integration capabilities, are the future development trend of the industry and the improvement of market requirements for fire safety, It also requires Chinese enterprises to provide better products and services, and integration, mergers and acquisitions, and even the acquisition of internationally renowned manufacturers will become a new choice for the development of Chinese enterprises.
Nanxiao started as a state-owned enterprise and has accumulated 57 years of experience and lessons. Although other enterprises are also continuously accumulating, many professional knowledge and corporate culture are not achieved overnight. Today, with the development of Nanxiao, there is a concept called inclusivity, and there is also a more professional service. As a platform for large enterprises, although they can do anything, they are more likely to cooperate with their peers. Partners can do what they can, and we will make up for what we cannot. In addition to accumulating their own technology and reserves, they will continue to integrate capital, conduct valuable mergers and acquisitions, and make the enterprise bigger and stronger
Mr. Wang Yidan, Chairman of Nanjing Fire Equipment Co., Ltd., and Liu Xiangfeng, Editor in Chief of Huicong Fire Network, took a group photo in front of the booth to commemorate the occasion
Nanxiao is optimistic about the prospects of professional vertical market and consumer market
There are two areas in the future, one may be near explosive growth, which is the consumer market; the other is the industry market, which is a professional vertical high value market
The most important factor in the application of fire protection products is the price issue. 'The choice of a professional vertical market also depends on this, such as the public transportation system, which already has existing fire extinguishing methods and technologies. However, the main function of the public transportation system is to carry, and whether it is willing to pay the cost to protect the engine, entire carriage, trunk, fuel tank, etc. for occasional fire incidents remains to be verified. In the industrial field, there is relatively increasing attention. More than a decade ago, a company's annual output value of one billion yuan was already quite impressive, but today, a large winning project may reach over one billion yuan. Because the property that needs to be protected is becoming increasingly valuable. We need to enter the international and high-end market because it is willing to spend this cost. The overall fire protection market this year is not good, and the entire infrastructure is declining, but Nanxiao still maintains growth momentum, with the mid to high-end market being the mainstream
For the consumer market, it is necessary for the public to increase their awareness of fire prevention. Taking the fire data from the previous six months as an example, based on the fire situation at the branch office, there were 63881 residential fires, with 754 deaths and 320 injuries. Among them, the number of fires accounted for 31.9% of the total number of fires, with 68% of deaths and 53.4% of injuries. More than 95% of households in China currently do not have fire extinguishers, but in fact, a fire extinguisher is very cheap, with thousands of expensive ones and hundreds of cheap ones. Simple household fire alarms only cost a few dozen yuan. When our alarms and fire extinguishers are sold in supermarkets, it will be easy to handle. The consumer market may grow almost explosively in the future, which is a matter of awareness. I believe this day will come. 'Wang Yidan said that the domestic consumer market has not yet fully opened, and Nanxiao will currently have more technical reserves waiting for the opportunity.
China's firefighting industry is entering a turning point of vigorous development
The true spring of China's fire protection industry has arrived, but there are two crucial points: first, government regulation is still needed; second, the market should introduce fire risk
The development of China's fire protection industry has also gone through an inevitable stage of development in other industries. In the 1980s, there were only two to three hundred production enterprises, and in the 1990s, it rapidly grew to over 3000. Now, it has stabilized at around 5000. We have witnessed this thrilling development process. In terms of product technology, the quality and craftsmanship of domestic products are constantly in line with international standards, and in some aspects, they have even surpassed international standards. With the operation of the Internet+, product applications, services, and maintenance will also become increasingly secure.
With the development of China's economy and the improvement of people's living standards, people are gradually breaking away from the Taobao model of generally pursuing low prices and starting to pursue high quality and cost-effectiveness. Fire protection is a higher level than pursuing higher quality, which is willing to pay for safety and security. Taking the communication industry as an example, if a fire occurs in a mobile base station, it is not only a fire loss, but also a communication problem for tens of thousands of people, as well as other related losses, which is a normal operation problem of the system.
With the accumulation of social wealth, people attach greater importance to life and have a protective awareness of property. The service guarantee of the fire safety system reflects the value it protects, including the value of human life. The fire market is developing from passive fire protection to active fire protection. Wang Yidan believes that China's fire industry is entering a turning point of vigorous development, but the true arrival of spring cannot be separated from the combination of administrative duty and market duty.
Administrative duty is government regulation, and market duty should be insurance companies. Fire is a probability event, and the probability of fire is not greater than one in a thousand or one in ten thousand, so small businesses, new businesses, and homeowners are willing to bet. Chinese insurance companies are fair in terms of property protection, but life is too cheap, and only one or two million people can be compensated for death. It is recommended to increase the compensation ratio according to the fire level, and increase it in the form of major and special level indices. The most famous certificate in Western countries is issued by insurance companies, such as UL, FM, etc., to make insurance companies the market bearers of probability events.
Finally, Chairman Wang Yidan stated that everyone is currently pushing the fire industry forward step by step, and as a company, what can be done now is more important than just talking about the future. Regarding the impact of counterfeit and inferior products in the fire protection industry on the market, he believes that this is not enough to be feared and should not be the focus of attention. Currently and in the future, enterprises with high quality and technology will have a more concentrated order volume. As long as high-quality enterprises work together to increase market share, counterfeit and inferior enterprises will naturally have no room for survival. The spring of fire protection has arrived, moving from passive fire protection to active fire protection. Nanxiao is full of confidence and will work together with fire protection colleagues to promote the continuous development of China's fire protection industry.
Postscript: In the interview, Chairman Wang Yidan also talked about a lot of professional content. Finally, this article is written in the hope that more non industry professionals can understand a safety concept and belief that fire professionals want to convey to the public. I hope everyone can understand and pay attention to the development of China's fire industry together.